Tag Archives: indie music marketing

Music Reviews Not Always Objective

Those who write music reviews are almost always music lovers, and they will often listen to a piece of music again and again to discover all the nuances and sensations the piece can offer. Depending on the music reviewer, their opinions may or not be objective.

music reviewers are in the business of rating music, and sometimes a music review will contain a comparison of songs or albums to an artist’s previous releases. A music review may contain the writer’s opinion on whether or not the piece will be a hit or a flop, whether it is worth the asking price, and whether or not the artists should expect to have longevity in the music business.

Often, the professional music reviewer will specialize in reviewing music that is of a particular genre. For instance, those with expertise in classical music will not usually spend much time listening to and reviewing hip-hop music. Nor would an expert in folk music be qualified to review a punk rock concert. However, some music reviewers are true music lovers with a deep level of sophistication and appreciation for all kinds of music. Those who truly understand that music is an artistic expression should be able to judge the music on its own merit, and form an objective opinion.

Sometimes a music reviewer will be required to give an unbiased opinion, even if the reviewer does not personally care for the piece. If the reviewer feels that there is some audience for the piece and it deserves a good review, the objective reviewer with experience and good sense can set aside his personal preferences and honor the piece with an honest review.

Artists and producers can submit their work for consideration to magazines, newspapers, movies, television, books, and even the Internet. The confident musician might submit their music to selected reviewers with a targeted audience of readers. You may petition as many music reviewers as you see fit, but you must understand that artists cannot control the music reviewing process. While a good music review can significantly boost the artist’s career, the musician should be prepared to accept the consequences if the piece does not ultimately receive a positive review.

Find more information about music Reviews at MediaPositiveRadio.com, providing the world with uplifting, positive music and entertainment.

-By: Michael Wiseman

Michael Wiseman is a staff writer for Media Positive Communications, Inc. in association with MediaPositiveRadio.com. Find information about music careers and much more at MediaPositiveRadio.com.

Copyright 2007 – All rights reserved by Media Positive Communications, Inc.

Notice: Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

How to Gain Fans For Your Music Through the Internet

MySpace, Facebook, FourFour…

I like to think of all the other social websites in one. Each has its own specific type of follower. Each has a clear demographic and fortunately, each has a different type of demographic. They may overlap but none are identical. I recommend the same look and style as far as possible so that it is easy to know that it is you, the “real” you. Take each into account separately. Consider the formality level, artistic styles, and of course the rules of use. Look at the most popular sites on that media and see what strikes you. What attracts you? What attracts you is probably what you want your fans to be attracted by. Do not be afraid to copy. What don’t you like? Don’t do that.

Be careful of claims of how to gain followers fast. Many of these can drag your reputation down quickly and reputation is something you want to keep control of. Very few of them work and of those, fewer have a long term advantage.

Concentrate on one social network at a time until you have what you consider to be the correct set up of your account and then move on to the next. In most cases you can get your twitter account to update status comment so that you will stay active.

Once you have your social websites active and working, a further web source you might occupy your time with are the web forums. This is a cyber coffee shop (with coffee made by you) where people of similar interests exchange information, ask questions and chat. At this point it is not clear whether it is better to chat little in many or a lot in a few. One thing is certain. You should be active in at least some. Again, do not just talk about yourself. Answer questions, help people out. Make your website addresses easy to see on your chat profile so that anyone who is interested can look but don’t push it into peoples face. If they like you they will look. Just get to know “your people”.

Blogging, Squidoo, HubPages

The final group of social media I am going to talk about are the blog and article sites such as Blogger, HubPages and Squidoo. Your aim is to write about what you know. Make yourself a place that others enjoy looking at. Show your personality and what you like. I suggest, depending on your available cyber time, that you chose one and concentrate your time your on that one.

The over all aim is to gain fans or what the internet marketing world calls “traffic”. You want to drive this traffic. In your case you want to drive the traffic to your own website. That is where you will have your music, your real information and your merchandising. We want to use all the free means possible to gain fans and push them to you website and keep them coming back. You will have your web address on all your social websites as a clear link. I suggest you also have a list on your website of all of your social web ids. It should be on your home page to make them clear and easy to find. The most important address to have on all your social web addresses is your own web address.

Your website is where you can control your income. This is where you will give information about your concerts, sell your music and any other merchandise and most importantly keep your fans satisfied with regular contact, access to each other and relevant updates.

You should try to have a good clear and well set out website. The topic of the personal website I will address in an upcoming article.

Much research has been done. It has been found that a recommendation on a social website is given more trust and thus has more effect than paid media advertising. And it costs nothing but time and dedication. It is the hardest to achieve but you are not looking for everyone’s approval, just “your kind of people”.

This has been a short simplified introduction into using the internet to attract fans to your art. I have aimed it at musicians but it applies just as well to any other artist, group or company looking to use the most significant marketing tool to arrive since paper. I am not suggesting that this replaces paid marketing sources. It is also not a terrible idea to use paid experts once you can afford it. The larger and more successful you are at interacting with your fans the better you will have to take care that you do it effectively.

Well good luck and I will be back with more with some new subject material soon.

I love this stuff


-By: James Allan Giscombe

James has a Masters in Business Administration and concentrates on the European music industry and the internet. He has a music management business and a number of artists which he looks after. Get more valuable tips on furthering your music career using the Internet by following me at http://twitter.com/jamesallan0 visiting James at http://www.jamesallan.de

How the Internet Has Changed the Music Industry

The evolution that has taken place in the music industry over the last 15 years is quite staggering. The entrance of the internet onto the world stage has revolutionised the way music is bought, marketed and shared. It is not only the depth of the changes that are occurring, but also the increasing rate at which these changes are taking place. New technologies and processes are becoming outdated almost as soon as they are first officially adopted. Love it or hate it, the world wide web is here to stay, and it has irrevocably changed the business of music.

How music is purchased – Traffic to brick and mortar music stores is decreasing at a steady pace. Stores have had to entirely rethink their sales strategies and embrace a vision that is larger than just the sale of music. The mp3 has made it possible to purchase music from the comfort of your own armchair or bed. The possibility of CDs becoming completely obsolete in the not too distant future is not that far fetched at all. Gone are the days of buying an album containing 3 or 4 songs that you like, with the rest that you have to tolerate or entirely ignore. Now, you buy only the songs that you know you want. This has resulted in a decreased revenue for record companies and artists because the guarantee of the sale of a complete album no longer applies. A greater emphasis is therefore now placed on the release and marketing of “singles” in an attempt to boost profits.

How artists gain exposure – Along with the internet, came the artists ability to market and promote themselves with unprecedented efficiency. Loading an mp3 file onto a social networking site like MySpace is significantly easier than the time, money and effort required to organise a gig to achieve that same goal. Not only that; instead of playing their song to 50 people in an obscure club somewhere, that song is now immediately available to millions of potential fans around the world at the click of a mouse. It is therefore not unheard of anymore to find bands that are bringing in significant income and gaining substantial popularity, without a record deal having ever been signed. There is also a greater degree of interaction between the artists and their fans, which further cements the connections between them which influence sales.

How music is shared, copied and stolen – One of the biggest challenges facing the music industry is the issue of music piracy. The available technology makes music theft incredibly easy, and incredibly cheap. The impact on music business revenues in recent years in incalculable. Pirates around the world are now stealing music as easily as customers are buying theirs, from the comfort of their own homes. CD-R, P2P (Peer to Peer) and torrent technologies have made music piracy an issue that gives artists and record labels alike a great deal of concern.

As these and other issues continue to alter the face of the music industry, it seems that one rule is becoming more and more clear. For the artist, record company or retail business, that requirement must be, adapt or die.

-By: Tracey Roper

Tracey Roper is a freelance writer and webmaster. Visit her sites to find out more about DVD duplication and custom band merchandise.

The Secret to Music Marketing On the Internet

We have all heard the stories of musicians “making it on MySpace”. Well, while there are a few genuine success stories out there, I am here to tell you that music marketing on the internet is in no way as simple as simply throwing up a MySpace page, adding a bunch of friends and calling it a career.

While MySpace has a lot of benefits for musicians I would actually go as far as to say that MySpace doesn’t really matter. If you already have a great MySpace campaign going then great, keep doing what works. However, if you are about to release an album or you have recently released one only to see disappointing results, then I am going to suggest that you completely rethink your music marketing strategy.

In a nut shell, I have found these to be the components of a successful music marketing campaign.

1. The Mailing List: Focus on building your mailing list. Create a mailing list on every piece of web real estate that you have.

2. Traffic: Do whatever it takes to send as much traffic as possible to that mailing list sign up form. Use MySpace, Facebook, post in forums, flyers, stickers, emails, pay if you have to, just do what ever it takes. The more traffic, the more sign ups, the more albums sold.

3. Communicate with your fans Don’t sell to your fans, communicate with them. Let them get to know you by sending out fun and valuable emails. Do this as often as you can without being too annoying. Once they trust you it is ok to promote your album but do so with respect for their time and intelligence.

music marketing is an art form in its own right. These are just a few simple tips to developing a successful music marketing campaign. With a little bit of know how effort on your part you should start to see an increase in album sales in no time.

-By: John Oszajca

Get a Free Copy of my Report on Internet music Marketing Strategy

Tips For Marketing Your Music

Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user – the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.

As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level. Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough.

Promo Tip #1 A music artist must start somewhere, that’s usually locally, but it’s better to not just dive in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.

Promo Tip #2 Image is everything. Image is the complete package – artist/band name, look, performance, merchandise, and style, to how that brand is marketed. A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way….build your own unique stage persona.

Promo Tip #3 Word of mouth has always been the best promotion – tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.

Promo Tip #4 Those that promote the most win.

Promo Tip #5 You may be a truly great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.

Promo Tip #6 Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond – you will need to find a way to stand out, above and glow in the dark. Think beyond the box on every promo tip.

Promo Tip #7 Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.

Promo Tip #8 Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.

Promo Tip #9 Submit your web link to online music directories, search engines, good music resource sites, in the best possible descriptive category. Use niche sites like tour date sites, lifestyle, regional, music magazine, music ezines, music Blogs and similarly themed sites.

Promo Tip #10 Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.

Promo Tip #11 Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.

Promo Tip #12 Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.

Promo Tip #13 Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on “press release tips” and the like to tweak your presentation.

Promo Tip #14 Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music “image” is money well spent.

Promo Tip #15 Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.

Promo Tip #16 Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.

Promo Tip #17 Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so don’t waste time being where they are not.

Promo Tip #18 Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.

Promo Tip #19 Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.

Promo Tip #20 Online send out press releases and reviews of shows via all appropriate sites.

Promo Tip #21 Get online air play. There are a lot of indie radio webcasts, join sites and do what you have to do to get on the playlists.

Promo Tip #22 Create an interesting banner to drop in your forum signatures or other online locations. Many message boards will let you leave a link and/or banner in your signature, but don’t like blatant advertising.

Promo Tip #23 Brand your name across the world and be ever mindful of the image you wish to portray whenever out in public or online. When it’s in print, it’s permanent.

Promo Tip #24 There is such a thing as overkill, in that it is better to describe your band/music as “we sound similar to the Beatles” rather than “we are the biggest thing since Led Zeppelin!” (or better than). So word your description accordingly.

Promo Tip #25 The music business is in the business to make money. If your career is in music, know when to be businesslike.

Promo Tip #26 Learn every area of the business you are in. Knowledge is power.

Promo Tip #27 You must network. Meet people, get out there, shake hands, listen to them as well and let them know about your music. Build those relationships.

Promo Tip #28 Be on friendly terms with other bands and artists in your area.

Promo Tip #29 Create a “street team”, online and/or offline…they are core people that wish to help you further your marketing efforts. Give away free tickets, CDs or merchandise to your street team as incentive.

Promo Tip #30 Announce every song, every CD, decent chart position, contest win, top sales on releases, announce anything and everything to stay in the public’s eye. If you can’t write a decent article up for the press release, get someone that can. Write a review of every gig and get feedback from local VIPs, fans, whomever matters and include the best quotes. Is it news worthy? Write and promote it. Get the most mileage you can from your promotional tactics.

Promo Tip #31 Never mail your CD without a purpose or a contact person’s name on it and expect miracles. Far better that the contact person knows to expect your CD, his or her name is spelled correctly, and you are mailing it to a company that actually works with your style of music.

Promo Tip #32 Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they need that of course has your name on it!

Promo Tip #33 Create an interesting band logo. It can be a conversation starter or a potential contest question.

Promo Tip #34 Join a Songwriting Circle. This is a local idea (though it is possible through the Internet), to meet with other songwriters in your own area and share your songs. You can get feedback on your work, share ideas and tips, possibly collaborate on work, learn about what’s happening locally, help each other in many ways. If you wanted to start your own circle or look for one, you could use Craigslist for your Wanted or Needed post. Most ask that you be open minded and dedicated, with a willingness to listen and give feedback.

Promo Tip #35 Burn your best song as a single. On the CD and cover include ALL contact info, website, names, etc and distribute that CD wherever you go, for free.

Promo Tip #36 Have a custom vinyl car wrap created about your music/band and put it on your car. OR a use a magnetic door sign for your vehicle will work as well.

Promo Tip #37 Cross promote online on your web sites with local bands as well. You give them a boost on your site and they give the same back to you. Ask other people to LINK TO YOUR music site from their website!

Promo Tip #38 Introducing your band whether in person or online has a lot of similarity in speech writing techniques, in that you have to grab the reader or listener or viewer in the first 30 seconds. Your opening line needs to have punch, snag the audience and reel them right in. Remember the rock group KISS and “Are you ready to Rock?!!” Find your attention getting line and use it. Don’t fall victim to the less inspiring, “um, hi guys, um, we are the ‘Example’ band…”

Promo Tip #39 Use Internet class ads as well as local newspapers to promote upcoming events and possible collaborations with others. Print papers and magazines need advance notice so plan accordingly.

Promo Tip #40 Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.

Promo Tip #41 Be outrageous or controversial. Shock value can work, but it can backfire too. Can you maintain the image? It has worked for many, but was a disaster for many more. Think this tip out.

Promo Tip #42 Create a fan club online and get them to spread your banners, links and provide content for them to spread.

Promo Tip #43 Who are the VIPs in your community – who are the popular people in your area? Get to know them, give them a free CD and invite them to your show. When they speak, others will listen.

Promo Tip #44 Create a video and get on YouTube. Place your video on all relevant video sites. Video Scrapbook (or Diary) your music band’s progress, accomplishments, and jam sessions. This could make for good clips in other projects.

Promo Tip #45 Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.

Promo Tip #46 Have star quality, but don’t be a big-head. Let people know you are professional and have the ability to be a long lasting star in this business.

Promo Tip #47 Never Spam email.

Promo Tip #48 Have a press kit ready to send out or email. Have it neatly organized with a brief bio, a short description (about 30 words or less) on what you sound like, full length bio, quality photos, music samples, current press releases and quality newsworthy items, song lyrics, radio airplay and chart position information, and detailed contact information.

Promo Tip #49 Join online music groups and newsgroups.

Promo Tip #50 Be a bit mysterious, hold back and leave them wanting more. Timing is everything for some info, releases, etc.

Promo Tip #51 Create a music slogan of up to 8 words (less is better) that quickly, accurately and in a catchy manner describes your music in a real way.

Promo Tip #52 Give a review to get a review, honestly is the best policy, but never brutality. Many times someone will return the favor and it shows your knowledge, your twist, on the music created.

Promo Tip #53 Print up posters and/or flyers about your upcoming show and post them wherever your type of fans would hang out and include your web link, show date, name of CD, where CD can be purchased.

Promo Tip #54 Get into podcasting and videocasting yourself or making your music available for podcasting.

-By: Donna Liguria